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TRUE EXPRESSION Natural Brow Duo & Brush

TRUE EXPRESSION Natural Brow Duo & Brush

Regular price $42.00 CAD
Regular price Sale price $42.00 CAD
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Look Polished & Feel Confident.

Update your expression with brow shades designed to truly compliment and evolve with the changing beauty of your natural silvering hair.  Simply choose your shade duo based on your original hair shade. Not sure? Use our BROW SHADE GUIDE.    

Bundle & Save: TRUE EXPRESSION is also available in the BIG EXPRESSION Bundle


  • True shade duos specifically developed to work with and enhance the evolving beauty of your naturally silvering hair
  • A stay-in-place silky powder formulation that can be applied DRY for soft filling and shaping or WET to create believable hair-like strokes for definition
  • A full-sized double-sided premium brow brush perfected for wet or dry application
  • A compact magnifying mirror that ensures a beautiful and precise application every time
  • Responsible Luxury - high-quality effective products made from certified clean ingredients in plastic-free beauty packaging 

Why do we need it?

FACT: 90% of women with silver hair have difficulty finding brow shades that work with their natural hair color. 

It’s no surprise as mainstream beauty brow shades are saturated, one-dimensional, and matched to common box-dye colors. Using a saturated brow tone can look clownish and unrefined. 

* Brow brushes, if included are small, cheap and plastic

* Included mirrors are not useful for aging eyes needing glasses

* Mechanical brow pencils (popular for their promise of definition) are all plastic

*There are few brow products on the market that can claim clean ingredients

++ We deserve beauty products that work for us. Work better. Made smarter. ++

Wisdom. Is. Beautiful.

How to Use

True Expression is a multi-purpose brow powder designed to work with the evolving beauty of naturally silvering hair.

Shade Selection: As a guide, select the Warm Duo if you are transitioning from natural blonde, red or light brunette hair and the Cool Duo if your natural hair color was dark brunette or black.

Application: True Expression is uniquely formulated to be applied WET or DRY.

* Apply powder using a DRY brush for soft filling and shaping

* Dip a WET brush in powder to apply as a liner for hair-like strokes and definition

* Use the spiral bristles to tame hairs and blend-out any unwanted harsh lines

True Expression evolves with you: the no-budge formula is buildable for varied and personalized intensity. The duos allow for dramatic or subtle looks depending on your mood or the tones you want to enhance and amplify.

Responsible Luxury

Clean Ingredients

* All of our ingredients have been carefully selected for their effectiveness while adhering to industry-available 'clean' and 'conscious beauty' lists.  The talc used in this product is certified asbestos-free

* Our formulations and packaging are always vegan and cruelty-free

Plastic-free Packaging

* Our chic, durable, water-resistant palette is composed of recycled pulp and premium finished papers

* The 2x high-quality magnifying mirror is composed of non-warping glass

* Our premium brushes come from FSC certified wood with aluminum and cruelty-free bristles

Recyclable Carton

* Carton is recyclable and made from a mix of recycled content and FSC sustainably sourced pulp

Always Give Back

* A percentage of ALL sales goes to the Look Good Feel Better (LGFB) organization supporting women with cancer

Learn more about our commitment to corporate responsibility.

Ingredient List


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Customer Reviews

Based on 272 reviews
Judy Moffitt

Finally a gray that makes your eyebrows look like they belong on your face!

Colleen Rieu
Brow happiness

Love how this product blended with my transitioning brows, lovely packaging as well, so glad someone created this for us silver sisters!

Julia Lyon
Loving it!

I've tried so many, so very, very many eyebrow products. This is the first one that isn't a strange color. Usually they have too much brown/gold or too much blue/violet. This one strikes a good balance. The blend of the light and dark shades gives me the perfect color. I like to use the wet application to get the definition I want. Easy to use right out of the box. This is my new brow product. Thank you!

I can't believe I found the perfect eyebrow powder for Silvers!

I have been searching for the right product for my brows, I have black and silver brows. The dark brows are closer to the center and then the silver extends into an invisible brow midway and beyond. All the products and colors I have tried in the past looked ridiculous and fake. I finally gave up and have lived with the way they were. THEN I stumbled upon and their True Expression Natural Brow Duo & Brush. I chose the warm colors and they are perfect! The darker shade gives the invisible brow some definition and the silver helps to give highlights to the darker brow. It blends perfectly and doesn't look like I drew on a crazy brow! I highly recommend this product!

sarah mcgrew
Loving the TRUE EXPRESSION Natural Brow Duo & Brush!

I’ve been looking for gray eyebrow powder forever. Finally found it here!! It goes on beautifully, looks natural and stays all day. Highly recommend.