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-30mL / 1 fl. oz
The Customizable Alternative to Purple Shampoo.
Tonal Control™ is a concentrated purple toning mix you add to a dose of your own shampoo, conditioner or styler to neutralize yellow tones in gray, silver and white hair, without the dryness or one-size-fits-few limits of traditional purple shampoo.
No need to compromise on the product benefits you already love. You can dial up or dial down the toning effects for subtle brightening to de-brassing old dyed ends of a grow-out.
- Custom toning – for the exact effect you need, every time
- Powered by Quinoa Pro Ex™ – strengthens and protects hair fibers, makes toning last longer, and adds softness, shine, and hydration while supporting even tone
- Made for silvers – adds softness, shine, and added hydration with every pump
Get tips and tricks for use here: DIY With Tonal Control
Why do we need it?
Why do we need it?
Why we need it
Gray, silver and white hair can pick up yellow tones from old color, heat styling, sun exposure, minerals and pollution. Traditional purple shampoos can help, but they usually come with a tradeoff: one fixed dose of pigment, one shampoo formula, one scent, one bottle, one result.
Tonal Control™ gives you the toning benefit without forcing you to switch your whole routine.
Use a few pumps in the shampoo, conditioner, mask or styler your hair already likes. Dial it up when yellowing or brassiness needs more attention. Dial it down when your tone just needs a little brightening. Non-drying.
Purple shampoo is one-size-fits-few. Tonal Control™ is tone control by the pump.
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Specialized Ingredient
Specialized Ingredient
Quinoa Pro Ex™ (Hydrolyzed Quinoa Protein)
Purple shampoos only deposit pigment. Quinoa Pro Ex™ does more:
- Strengthens and protects – supports the cuticle so hairs stay resilient
- Extends tone – helps violet pigments bond more evenly and last longer between washes
- Conditions deeply – adds softness, shine, and hydration that silvers naturally need
That’s why Tonal Control is more than a toner. It’s care and toning support in one.
How to Use
How to Use
Tonal Control lets you convert a pump of your favorite hair product into a brightening, de-brassing product — no compromises. You customize how little or how much you want to use, depending on the level of toning you need that day.
Directions:
In your hand, pump Tonal Control into a dollop of your regular shampoo, conditioner, or styler. Mix with a finger, then apply and use as normal. Effects fade after 3–5 washes with regular shampoo.
Starting Guide:
- Regular upkeep – 2–3 pumps mixed into your usual amount of clear/white shampoo or conditioner once every 3–5 washes
- Leave-in styler – 1–2 pumps mixed into your usual amount of leave-in cream or mousse every 3–5 washes
- Spot treatment – 3–8 pumps blended into a double dose of conditioner or mask; apply only to areas that need de-brassing (old dye) or neutralizing (heat-damaged sections), leave for 5 minutes, then rinse
For more ways to customize, read the full guide: DIY Your Own Purple Shampoo with Tonal Control
Responsible Luxury
Responsible Luxury
- Clean Ingredients – Every ingredient is chosen for proven effectiveness and meets strict clean-beauty standards. Always vegan, always cruelty-free.
- Sustainable Packaging – Bottled in 100% recyclable glass with a recyclable carton made from FSC-certified pulp and recycled fibers. Minimal PCR plastic, responsibly sourced.
- Women for Women – Female-founded and committed to giving back: a percentage of every sale supports Look Good Feel Better, (LGFB) helping women with cancer feel confident again.
Ingredient List
Ingredient List
WATER (AQUA / EAU), PROPANEDIOL, 1,2-HEXANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYETHYLCELLULOSE, XANTHAN GUM, EXT. VIOLET 2 (CI 60730), HYDROLYZED QUINOA, CAPRYLHYDROXAMIC ACID, CITRIC ACID, BUTYLENE GLYCOL, PHENOXYETHANOL, POTASSIUM SORBATE, ETHYLHEXYLGLYCERIN - MAY CONTAIN IRON OXIDES (CI 77491, CI 77492, CI 77499) FOR SHADE ADJUSTEMENTS
more to know
Tonal Control FAQs
Can I use Tonal Control instead of purple shampoo?
Yes. Tonal Control™ is designed as a customizable alternative to purple shampoo. Instead of replacing your shampoo, you add a few pumps to the shampoo, conditioner, mask or styler you already use.
Is Tonal Control a purple shampoo?
No. Tonal Control™ is a concentrated cool purple toning mix. It gives you the yellow-neutralizing benefit people look for in purple shampoo, but it lets you choose the product base and the amount of pigment and customize to your specific hair toning needs. Neutralizes everything from old-dye brassiness to subtle yellowing in silver, gray or white hair.
What hair color is Tonal Control made for?
Tonal Control™ is made for gray, silver and white hair, especially hair that looks yellow, brassy, dull, warm, or uneven from old dye, heat, sun, minerals or pollution. Blondes can use it, too to cool down over-yellow tones.
How often should I use it?
For regular upkeep, use 2–3 pumps mixed into clear or white shampoo or conditioner once every 3–5 washes. For yellowed or brassy areas, mix 3–8 pumps into conditioner, a mask or leave-in styler and apply only where needed.
Will it dry out my hair?
Tonal Control™ is not a shampoo, so it does not replace your regular cleansing formula. You mix it into the haircare your hair already likes. It also contains Hydrolyzed Quinoa Protein and nutrients to add softness, shine and even tone.
Finally! Temporary color that does what I had hoped for. Works well in all my hair products too; shampoo, conditioner and styling products. Actually touched up a small brassy strand in a hurry by pumping the product straight onto a damp makeup brush and lightly swabbing it on. I will continue to purchase
A thousand stars for this product!
It does not stain hands, you control the amount, leaves hair glistening and you can use your own shampoo!!!
Amazing!
I’m never going back to the bottles of purple shampoo that dry out my hair, this is mixed with my regular shampoo and leaves my hair looking great, without the drying of my hair. Great product!! I will never use anything else!!
I have beautiful silver/white hair. Ut the ends were grabbing minerals in the water and turning brassy. After one treatment (added to conditioner) I’ve seen a huge difference!
On a whim I ordered this product last year. I had hopes that it would help take the yellow out of my gray hair. I spend a lot of time outside and my hair seems to be sensitive to the sun.
I was more than excited when this product worked, noticeably, the first time I used it. My grays are brilliant.
I tossed the few purple shampoos I had and use this product on an as needed basis.
This is an amazing product, minimal amount goes a long way, easy to use and well worth the price.
I have currently using the eyebrow duo, the border line, the tonal control and the root rouser serum from your Silvering line and I love them all. I have been telling all my grey haired friends about these exceptional products. Since I have only been using the root rouser for a week or so, it’s too early to see results from that one yet. But I do appreciate that even after applying it , my hair doesn’t look it feel greasy.
My regular purple shampoo was discontinued so I was in search of a replacement. Although I loved how my old shampoo made my silver hair seem to brighten my silver strands, it was making my scalp dry. I had to alternate my shampooing with a milder sulfate-free shampoo. When I learned about tonal control, I decided to try it with my milder shampoo. So far it has worked out and I no longer need a purple shampoo. I am still experimenting with how I use it - number of drops, in my conditioner or not and how frequently - but so far I am a fan.
Love Tonal Control! I use this mainly mixed with my conditioner and leave it in for about 5 minutes. My hair yellows terribly around my hairline and this helps more than purple shampoo as you can control how much to use. I have even put it directly on my brassy parts and it helps, although it doesn't fully take the brassiness away.. but.. it works the best of anything that I have tried. And being Canadian, I love that Silvering is a Canadian brand. Yay, Canada!!!
I really appreciate this product. It supports my efforts to grow out my (new) natural silver/gray hair.
I absolutely love this. I stopped coloring my hair over 6 years ago and this is the only product that works well to bring out my silvers without drying it out. It works beautifully with all my products. So happy I finally found something that works this well. Never change the ingredients like other companies do, if it's not broke don't fix it 😁