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30mL / 1 fl. oz
The Customizable Alternative to Purple Shampoo.
Tonal Control™ is a concentrated purple toning mix you add to a dose of your own shampoo, conditioner or styler to neutralize yellow tones in gray, silver and white hair, without the dryness or one-size-fits-few limits of traditional purple shampoo.
No need to compromise on the product benefits you already love. You can dial up or dial down the toning effects for subtle brightening to de-brassing old dyed ends of a grow-out.
- Custom toning – for the exact effect you need, every time
- Powered by Quinoa Pro Ex™ – strengthens and protects hair fibers, makes toning last longer, and adds softness, shine, and hydration while supporting even tone
- Made for silvers – adds softness, shine, and added hydration with every pump
Learn more about Auto Restock
Get tips and tricks for use here: DIY With Tonal Control
Get 15% savings when you buy as part of the Silver Starter Set
Why do we need it?
Why do we need it?
Why we need it
Gray, silver and white hair can pick up yellow tones from old color, heat styling, sun exposure, minerals and pollution. Traditional purple shampoos can help, but they usually come with a tradeoff: one fixed dose of pigment, one shampoo formula, one scent, one bottle, one result.
Tonal Control™ gives you the toning benefit without forcing you to switch your whole routine.
Use a few pumps in the shampoo, conditioner, mask or styler your hair already likes. Dial it up when yellowing or brassiness needs more attention. Dial it down when your tone just needs a little brightening. Non-drying.
Purple shampoo is one-size-fits-few. Tonal Control™ is tone control by the pump.
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Specialized Ingredient
Specialized Ingredient
Quinoa Pro Ex™ (Hydrolyzed Quinoa Protein)
Purple shampoos only deposit pigment. Quinoa Pro Ex™ does more:
- Strengthens and protects – supports the cuticle so hairs stay resilient
- Extends tone – helps violet pigments bond more evenly and last longer between washes
- Conditions deeply – adds softness, shine, and hydration that silvers naturally need
That’s why Tonal Control is more than a toner. It’s care and toning support in one.
How to Use
How to Use
Tonal Control lets you convert a pump of your favorite hair product into a brightening, de-brassing product — no compromises. You customize how little or how much you want to use, depending on the level of toning you need that day.
Directions:
In your hand, pump Tonal Control into a dollop of your regular shampoo, conditioner, or styler. Mix with a finger, then apply and use as normal. Effects fade after 3–5 washes with regular shampoo.
Starting Guide:
- Regular upkeep – 2–3 pumps mixed into your usual amount of clear/white shampoo or conditioner once every 3–5 washes
- Leave-in styler – 1–2 pumps mixed into your usual amount of leave-in cream or mousse every 3–5 washes
- Spot treatment – 3–8 pumps blended into a double dose of conditioner or mask; apply only to areas that need de-brassing (old dye) or neutralizing (heat-damaged sections), leave for 5 minutes, then rinse
For more ways to customize, read the full guide: DIY Your Own Purple Shampoo with Tonal Control
Responsible Luxury
Responsible Luxury
- Clean Ingredients – Every ingredient is chosen for proven effectiveness and meets strict clean-beauty standards. Always vegan, always cruelty-free.
- Sustainable Packaging – Bottled in 100% recyclable glass with a recyclable carton made from FSC-certified pulp and recycled fibers. Minimal PCR plastic, responsibly sourced.
- Women for Women – Female-founded and committed to giving back: a percentage of every sale supports Look Good Feel Better, (LGFB) helping women with cancer feel confident again.
Ingredient List
Ingredient List
WATER (AQUA / EAU), PROPANEDIOL, 1,2-HEXANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYETHYLCELLULOSE, XANTHAN GUM, EXT. VIOLET 2 (CI 60730), HYDROLYZED QUINOA, CAPRYLHYDROXAMIC ACID, CITRIC ACID, BUTYLENE GLYCOL, PHENOXYETHANOL, POTASSIUM SORBATE, ETHYLHEXYLGLYCERIN - MAY CONTAIN IRON OXIDES (CI 77491, CI 77492, CI 77499) FOR SHADE ADJUSTEMENTS
Tonal Control FAQs
Can I use Tonal Control instead of purple shampoo?
Yes. Tonal Control™ is designed as a customizable alternative to purple shampoo. Instead of replacing your shampoo, you add a few pumps to the shampoo, conditioner, mask or styler you already use.
Is Tonal Control a purple shampoo?
No. Tonal Control™ is a concentrated violet toning mix. It gives you the yellow-neutralizing benefit people look for in purple shampoo, but it lets you choose the product base and the amount of pigment and customize to your specific hair toning needs.
What hair color is Tonal Control made for?
Tonal Control™ is made for gray, silver and white hair, especially hair that looks yellow, brassy, dull, warm, or uneven from old dye, heat, sun, minerals or pollution. Blondes can use it, too to cool down over-yellow tones.
How often should I use it?
For regular upkeep, use 2–3 pumps mixed into clear or white shampoo or conditioner once every 3–5 washes. For yellowed or brassy areas, mix 3–8 pumps into conditioner, a mask or leave-in styler and apply only where needed.
Will it dry out my hair?
Tonal Control™ is not a shampoo, so it does not replace your regular cleansing formula. You mix it into the haircare your hair already likes. It also contains Hydrolyzed Quinoa Protein and nutrients to add softness, shine and even tone.
Finally! Temporary color that does what I had hoped for. Works well in all my hair products too; shampoo, conditioner and styling products. Actually touched up a small brassy strand in a hurry by pumping the product straight onto a damp makeup brush and lightly swabbing it on. I will continue to purchase
A thousand stars for this product!
It does not stain hands, you control the amount, leaves hair glistening and you can use your own shampoo!!!
Amazing!
I’m never going back to the bottles of purple shampoo that dry out my hair, this is mixed with my regular shampoo and leaves my hair looking great, without the drying of my hair. Great product!! I will never use anything else!!
I have beautiful silver/white hair. Ut the ends were grabbing minerals in the water and turning brassy. After one treatment (added to conditioner) I’ve seen a huge difference!
On a whim I ordered this product last year. I had hopes that it would help take the yellow out of my gray hair. I spend a lot of time outside and my hair seems to be sensitive to the sun.
I was more than excited when this product worked, noticeably, the first time I used it. My grays are brilliant.
I tossed the few purple shampoos I had and use this product on an as needed basis.
This is an amazing product, minimal amount goes a long way, easy to use and well worth the price.
If you’re looking to achieve the brightest look possible with your silver hair this is a must have.
So far I think it’s a very nice product.
Absolutely everything you say about this product is true. My grays are so difficult to keep from yellowing. And the purple shampoo's just don't cut it! They dry your hair out. The Tonal control is easy to apply and produces a lovely white/grey color and lots of shine. And the best part is that it lasts!! Thank you for such a great product.
I add this to my conditioner when I begin to see some golfing in my white hair.
Excellent results. The silver/grey colour is vibrant, removed the brassiness/copper tone my greys had.