SHINE & DEFINE™ | DRY FINISHING OIL

5 Reasons why Shine & Define is different than other shine products.

We get it. We've searched for the perfect shine products, too. It was only after researching what really changes with our hair that we understood why conventional shine products weren't giving us the promised results. 

We set about making Shine & Define to work specifically with silver, gray and white hair.  

And it works because it's different. 

Here's how....

REASON 01

It conditions the hair we have now.

Our silvering hair is different.

  • Our scalps produce less sebum, the natural frizz-reducing lubricant that keeps hair smooth and protected against damage caused by hair-on-hair friction

The result: our hair is drier, coarser, rougher and more prone to frizz!

Shine & Define adds uniquely targeted long-term conditioning and slip (as well as shine!) that our hair needs for softer, smoother, more manageable hair.

REASON 02

Its formula is crystal-clear and silicone-free.

Why does that matter?

Everything shows up on our white hairs! 

  • Tinted, dye-enhanced formulas 
  • Yellowy oils in popular hair treatments

And then we have silicones.

Water insoluble silicones - the industry standard ingredient for 'shine' - coats hair in a plasticy coat that takes up to 5 washes to remove - dulling our shine along the way. 

The clarifying shampoos needed to remove the buildup further strip the oils from our already moisture-challenged hair.

The ingredients in Shine & Define have been carefully selected to not only be effective and conditioning, but are silver-safe. 

No tint. No silicones. No dulling silicone buildup.

REASON 03

Ingredients that address the root problem, not the symptom

Roughened cuticles due to dry and damaged hair has the effect of scattering light instead of reflecting it evenly. That's what makes our hair look 'dull'. 

Shine & Define works on two fronts:

  • Penetrating conditioning oils: Caprylic/capric triglycerides absorb into the cuticle to condition within, while jojoba oil replenishes lubrication for softer, more flexible hair
  • Surface-smoothing emollients: VEGELIGHT™ provides lightweight slip, while specialized emollients and polymers reduce friction, tame flyaways and even out the cuticle for better light reflection

That's what creates beautiful shine, softness and smoother movement for our hair ... not just a glossy coating.

REASON 04

It's lightweight, powerful, and a little goes a long way.

More isn't always more.  

Shine & Define is a non-greasy feather-light and powerful finishing oil that can be used on all hair types.   It adds remarkable sparkle and shine and smooths flyaways without leaving hair heavy or stiff.

It can be used two ways:

As a nourishing balm

  • Start with 1–2 pumps through the lengths and ends, on towel-dried hair

As a finishing swipe

  • Start with a single pump warmed in your palms then finger-comb through finished hair, pinch into thirsty ends

✨ A little goes a long way!

REASON 05

It makes our silvers sparkle and gives depth to darker tones.

Shine & Define brings out what's already beautiful about our natural tones. It makes our silvers pop and adds depth and definition to our darker tones.  Even all-white hair benefits from added shimmery contrasts.

Hair looks healthy and hydrated with this unique formula that conditions as it finishes.

Finally, shine and definition made for our hair.

Crystal-clear. Silicone-free. Powerful lightweight conditioning that makes our silvers sparkle and adds depth and definiton. Real shine for silver gray and white hair. ✨

Love your hair (even more!)

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