REASON 02
Its formula is crystal-clear and silicone-free.
Why does that matter?
Everything shows up on our white hairs!
- Tinted, dye-enhanced formulas
- Yellowy oils in popular hair treatments
And then we have silicones.
Water insoluble silicones - the industry standard ingredient for 'shine' - coats hair in a plasticy coat that takes up to 5 washes to remove - dulling our shine along the way.
The clarifying shampoos needed to remove the buildup further strip the oils from our already moisture-challenged hair.
The ingredients in Shine & Define have been carefully selected to not only be effective and conditioning, but are silver-safe.
No tint. No silicones. No dulling silicone buildup.