Alexis Eizinas, Founder
If you are one of the growing group of modern women sporting silver streaks, you know the challenges do not end with the awkward grow-out stage. Looking for hair care and beauty products for greys? There are still more questions than answers out there.
We are the growing vanguard.
Compromises
I stopped dyeing my hair in 2008 and have learned to love these evolving streaks, but it was not always easy. I have worked in the beauty industry for 30 years and deeply appreciate how beauty can help us look and feel our best.
As a woman in the beauty industry who was silvering and still wanted to look chic and put together at work, I could not find products that met my evolving beauty needs: products that actually worked with my silvering hair, products with great ingredients that did not discolor it, and products that were not wrapped in ever more plastic.
I have fumbled through 15 years of research, experimentation, and, like you have had to make far too many beauty compromises and hacks.
Why?
Because an industry that still believes in hiding silver hair has not been interested in creating products for those of us rejecting that outdated standard. As an unfortunate result, there is a lack of cosmetics that truly work with our hair, and the market is full of products that inadvertently build up on and discolor our hard-earned silvers.
What's more, that lack of beauty products for us in the aisles suggests that "going gray" is somehow less than beautiful.
And my goodness, that needs to change.
Growing up is beautiful.
It is the accumulation of wisdom, the strengthening of confidence, the act of becoming. Nothing to hide here.
Women and girls need to know that covering their silvers is not their only beauty option. If they choose to let their natural hair grow, they can still can look beautiful, sophisticated and chic - obvious health benefits aside.
And for those of us who have done the work to ditch the dye, we deserve to be seen in the beauty space and have our unique needs met with quality and innovative products just like everyone else.
Different Needs
Silvering hair is unique.
Without hyper-pigmented dyes, it appears naturally desaturated.
Fun fact: white hair is actually translucent, appearing white as light reflects off its surface. That means everything once camouflaged by colour is exposed.
Grown up women also naturally experience issues like hair loss, shedding, and thinning.
Silver hair comes with a range of beauty challenges that, until now, have not been meaningfully addressed in the beauty space.
- We need effective, high-quality hair and scalp products specifically for our hair's needs- products that will not to build up on, stain, or yellow our hair.
- We need brow and hair cosmetics that match and enhance our beautiful naturally desaturated tones.
- We need toning products made just for silvers that actually last and will not dry out our greys.
SILVERING was created to meet these needs and more.
A New Beauty Brand
SILVERING is dedicated to providing high-quality, beautiful, effective and responsible products that address the unique beauty needs of silvering women.
We continue to develop products that work with the distinct physical characteristics of natural silvering hair, helping women of all ages look and feel confident, beautiful and chic in their evolving silver manes.
SILVERING aims to change the way current AND future generations of women and girls perceive their naturally changing hair and to show them that covering up silver is not their only beauty option.
We want to show the world that a woman's choice to ‘go grey’ doesn’t mean that she is leaving beauty behind.
If you are embracing your silvering hair, please know that you are seen and that SILVERING was made just for you. No more compromises.
Going Grey? You don’t have to go anywhere.