{"title":"Core Collection","description":"\u003cp\u003eFind our full line of better-than-beauty-basics that have evolved with you. Brows, Volume, Texture and Tone: everything is MADE specifically to AMPLIFY the beauty of your silvering hair.\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"true-expression","title":"TRUE EXPRESSION","description":"\u003ch4\u003e\u003cem\u003e\u003cstrong\u003e2 x\u003c\/strong\u003e 1.0g \/ 0.03 oz\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch2\u003eLook Polished \u0026amp; Feel Confident.\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eUpdate your expression with brow shades designed to truly compliment and evolve with the changing beauty of your natural silvering hair.  Simply choose your shade duo based on your original hair shade. \u003c\/span\u003e\u003cspan\u003e\u003ca title=\"Brow Shade Guide\" href=\"#finder-quiz-10194-0-popup\"\u003e\u003cspan style=\"text-decoration: underline; color: #76547c;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"192\" data-start=\"166\"\u003eSilver-Specific Shades\u003c\/strong\u003e – Duo powders designed to match every stage and shade of naturally silvering hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"302\" data-start=\"281\"\u003eWet\/Dry Precision\u003c\/strong\u003e – Finely-milled clean powder applies dry for naturally soft filling or wet for more defined brow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"422\" data-start=\"400\"\u003eAll-Day Confidence\u003c\/strong\u003e – Stay-all-day powder with premium brush and magnifying mirror for precise application\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SilveringBeauty.com","offers":[{"title":"Cool Duo","offer_id":42781496934634,"sku":"TRU114","price":42.0,"currency_code":"CAD","in_stock":true},{"title":"Warm Duo","offer_id":42781496967402,"sku":"TRU152","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3791\/2810\/files\/SHOPIFY_images-4-True_Expression_Hero_Image_4.png?v=1774300586"},{"product_id":"border-line-optical-filler","title":"BORDER LINE WHITE","description":"\u003ch4\u003e\u003cem\u003e4.5g \/ 0.16 oz\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch2\u003eHave every angle covered with fuller looking hair.\u003c\/h2\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"color: #76547c;\"\u003e\u003cstrong\u003eSAVE 15% AS PART OF THE VOLUME \u003ca style=\"color: #76547c;\" title=\"LINK TO THE VOLUME BOOSTER BUNDLE PAGE\" href=\"https:\/\/silveringbeauty.com\/products\/volume-booster-bundle-1\"\u003eBOOSTER BUNDLE\u003c\/a\u003e!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eBorder Line\u003c\/strong\u003e is an optical filling powder that enhances highlights and thickens the appearance of naturally silvering hair.  Simply apply directly to the scalp and hair with the included contour brush.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"146\" data-start=\"116\"\u003eInstantly Fuller Hairlines\u003c\/strong\u003e – discreetly fills sparse areas at the part and hairline for a naturally denser look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"271\" data-start=\"236\"\u003eSpecifically for Silvering Hair\u003c\/strong\u003e – finely-milled silky white powder opacifies translucent “white” hairs for natural-looking fullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"399\" data-start=\"376\"\u003eClean Staying Power\u003c\/strong\u003e – transfer-proof until your next shampoo; non-irritating, non-comedogenic, fragrance-free, and sweat-proof\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBorder Line is available in a beautifully universal white for fuller looking white hair \u0026amp; amplifying highlights.. looking to add depth, too?  Check out the \u003cstrong\u003e\u003ca href=\"https:\/\/silveringbeauty.com\/products\/border-line-doubles\" title=\"Border Line Doubles \"\u003eNEW Border Line Doubles\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SilveringBeauty.com","offers":[{"title":"White","offer_id":42894680948970,"sku":"BDR107","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3791\/2810\/files\/SHOPIFY_images-6-Border_Line_Hero_Image.png?v=1774298385"},{"product_id":"root-rouser-leave-in-activating-scalp-massage-serum","title":"ROOT ROUSER","description":"\u003ch4\u003e\u003cem\u003e56mL \/ 1.89 fl. oz\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch2\u003eStronger silver hair + fuller brows - from the root up.\u003c\/h2\u003e\n\u003ch5\u003e\u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003cstrong\u003eSAVE 15% AS PART OF THE \u003ca href=\"https:\/\/silveringbeauty.com\/products\/volume-booster-bundle-1\" title=\"VOLUME BOOSTER BUNDLE LINK \"\u003eVOLUME BOOSTER BUNDLE\u003c\/a\u003e OR THE \u003ca href=\"https:\/\/silveringbeauty.com\/products\/sterling-silvers-bundle\" title=\"SILVER STARTER SET LINK\"\u003eSILVER STARTER SET\u003c\/a\u003e!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch5\u003eThe first serum made for silver, gray \u0026amp; white hair - tackling thinning, dry\/brittleness, dullness \u0026amp; discoloration.\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-end=\"455\" data-start=\"353\"\u003e\n\u003cstrong data-end=\"375\" data-start=\"353\"\u003eGrow with strength\u003c\/strong\u003e – Capyxil™ + Red Clover reduce shedding and fuel \u003cem data-end=\"453\" data-start=\"425\"\u003ethicker, stronger regrowth\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"455\" data-start=\"353\"\u003e\n\u003cstrong data-end=\"486\" data-start=\"458\"\u003eStay bright + weightless\u003c\/strong\u003e – lightweight, colorless, silver-safe formula won’t yellow or build up\u003c\/li\u003e\n\u003cli data-end=\"455\" data-start=\"353\"\u003e\n\u003cstrong data-end=\"581\" data-start=\"562\"\u003eSee real change\u003c\/strong\u003e – noticeably less shedding in 4–6 weeks, \u003cem data-end=\"641\" data-start=\"623\"\u003eimproved quality\u003c\/em\u003e and visible new growth in 2–3 months*\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Timing varies\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet 15% savings\u003c\/strong\u003e when you buy as part of the \u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003ca href=\"https:\/\/silveringbeauty.com\/products\/sterling-silvers-bundle\" title=\"Link to the Silver Starter Set\" style=\"color: rgb(118, 84, 124);\"\u003e\u003cstrong\u003eSilver Starter Set\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SilveringBeauty.com","offers":[{"title":"Default Title","offer_id":42930418417898,"sku":"RTR138","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3791\/2810\/files\/SHOPIFY_images-1-Root_Rouser_Hero_Image_1.png?v=1774295113"},{"product_id":"shine-define-dry-finishing-oil","title":"SHINE \u0026 DEFINE","description":"\u003ch4\u003e\u003cem\u003e60mL \/ 2.2 fl. oz\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch2\u003eSmooth, nourish and define your silver streaks (without color or silicone build-up).\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eCalm frizz, amplify highlights and deepen low tones with \u003cstrong\u003eShine \u0026amp; Define\u003c\/strong\u003e, our powerful lightweight dry finishing oil made just for silvers.  This is beauty with benefits: all the shine plus potent ingredients that strengthen and nourish silvering hair.    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShine \u0026amp; Define\u003c\/strong\u003e is a crystal clear dry finishing oil that instantly adds sparkle to silvers and defines the high- and low-lights of naturally silvering hair.  The weightless formula amplifies the unique beauty of silvering hair without the discoloring build-up and tarnishing residue of silicones, parabens or dyes.  \u003cstrong\u003eJust a single pump swiped through hair\u003c\/strong\u003e adds glossy shine and definition while smoothing out texture and reducing frizz. \u003cem\u003e\u003cstrong\u003e \u003c\/strong\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet 15% savings\u003c\/strong\u003e when you buy as part of the \u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003ca style=\"color: rgb(118, 84, 124);\" title=\"Link to the Silver Starter Set\" href=\"https:\/\/silveringbeauty.com\/products\/sterling-silvers-bundle\"\u003e\u003cstrong\u003eSilver Starter Set \u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SilveringBeauty.com","offers":[{"title":"Default Title","offer_id":43110004097258,"sku":"SHN145","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3791\/2810\/files\/SHOPIFY_images-3-Shine_Define_Hero_Image.png?v=1762748750"},{"product_id":"tonal-control-concentrated-pigment-mix","title":"TONAL CONTROL","description":"\u003ch4\u003e\n\u003cem\u003e30mL \/ 1 fl.\u003c\/em\u003e oz\u003c\/h4\u003e\n\u003ch2\u003e\u003cstrong data-end=\"515\" data-start=\"476\"\u003eAward-winning toning, made smarter.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eWinner of \u003cem data-end=\"563\" data-start=\"528\"\u003eChatelaine’s Best in Beauty Award \u003c\/em\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Control\u003c\/strong\u003e is an award-winning non-drying custom toning mix for individual doses of shampoo, conditioner or cream\/mousse-based styling products.  With a few pumps a week, your favorite hair product is turned into a smooth and even de-brasser.  \u003cstrong\u003eNo need to compromise\u003c\/strong\u003e on the product benefits you already love.  You can dial up or dial down the toning effects for subtle brightening to de-brassing old dyed ends of a grow-out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"771\" data-start=\"708\"\u003e\n\u003cstrong data-end=\"725\" data-start=\"708\"\u003eCustom toning\u003c\/strong\u003e – for the exact effect you need, every time\u003c\/li\u003e\n\u003cli data-end=\"771\" data-start=\"708\"\u003e\n\u003cstrong data-start=\"941\" data-end=\"970\"\u003ePowered by Quinoa Pro Ex™\u003c\/strong\u003e – strengthens and protects hair fibers, makes toning last longer, and adds softness, shine, and hydration while supporting even tone\u003c\/li\u003e\n\u003cli data-end=\"771\" data-start=\"708\"\u003e\n\u003cstrong data-end=\"892\" data-start=\"872\"\u003eMade for silvers\u003c\/strong\u003e – adds softness, shine, and added hydration with every pump\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLearn more about\u003cspan style=\"text-decoration: underline;\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/silveringbeauty.com\/collections\/subscribe-save\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003cstrong\u003eAuto Restock\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eGet tips and tricks for use here: \u003cstrong\u003e\u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003ca style=\"color: rgb(118, 84, 124);\" rel=\"noopener\" title=\"Link to DIY tips and tricks for Tonal Control\" href=\"https:\/\/silveringbeauty.com\/blogs\/news\/diy-your-own-purple-shampoo-with-tonal-control\" target=\"_blank\"\u003eDIY With Tonal Control\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet 15% savings\u003c\/strong\u003e when you buy as part of the \u003cspan style=\"color: rgb(118, 84, 124);\"\u003e\u003ca style=\"color: rgb(118, 84, 124);\" title=\"Link to the Silver Starter Set\" href=\"https:\/\/silveringbeauty.com\/products\/sterling-silvers-bundle\"\u003e\u003cstrong\u003eSilver Starter Set\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SilveringBeauty.com","offers":[{"title":"Default Title","offer_id":43110105972970,"sku":"TNL176","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3791\/2810\/files\/SHOPIFY_images-2-Tonal_Control_Hero_Image_3.png?v=1776272828"},{"product_id":"border-line-doubles","title":"BORDER LINE DOUBLE","description":"\u003ch4\u003e4.0g \/ 0.14 oz\u003c\/h4\u003e\n\u003ch3 data-end=\"791\" data-start=\"762\"\u003e\u003cstrong data-end=\"791\" data-start=\"762\"\u003eYour NEW Double Standard.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch2 data-end=\"874\" data-start=\"793\" data-section-id=\"irhrwi\"\u003eHave every angle covered with fuller-looking hair and more dimension.\u003c\/h2\u003e\n\u003cp data-end=\"417\" data-start=\"102\"\u003e\u003cstrong data-end=\"125\" data-start=\"102\"\u003eBorder Line Doubles\u003c\/strong\u003e are the first double-tone optical filling powders that pair our original \u003cstrong data-end=\"220\" data-start=\"199\"\u003eBorder Line White\u003c\/strong\u003e with a deeper companion shade to enhance highlights, add depth, and thicken the appearance of naturally silvering hair. Simply apply directly to the scalp and hair with the included contour brush.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"534\" data-start=\"419\"\u003e\n\u003cstrong data-end=\"449\" data-start=\"419\"\u003eInstantly Fuller Hairlines\u003c\/strong\u003e:  discreetly fills sparse areas at the part and hairline for a naturally denser look\u003c\/li\u003e\n\u003cli data-end=\"760\" data-start=\"536\"\u003e\n\u003cstrong data-end=\"563\" data-start=\"536\"\u003eMade for Silvering Hair\u003c\/strong\u003e:  finely-milled silky white powder opacifies translucent “white” hairs for natural-looking fullness while the deeper companion shade adds root shadow and deepens lowlights for fun dimensional play\u003c\/li\u003e\n\u003cli data-end=\"865\" data-start=\"762\"\u003e\n\u003cstrong data-end=\"781\" data-start=\"762\"\u003eNEW Blendable Depth\u003c\/strong\u003e: use each shade alone or blend together to find the right depth tone for your hair\u003c\/li\u003e\n\u003cli data-end=\"997\" data-start=\"867\"\u003e\n\u003cstrong data-end=\"890\" data-start=\"867\"\u003eClean Staying Power\u003c\/strong\u003e: transfer-proof until your next shampoo; non-irritating, non-comedogenic, fragrance-free, and sweat-proof\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1235\" data-start=\"999\"\u003e\u003cstrong data-end=\"1022\" data-start=\"999\"\u003eBorder Line Doubles\u003c\/strong\u003e are available in two naturally desaturated palettes designed to play up the beauty of your silvering hair.\u003c\/p\u003e\n\u003cul data-end=\"2006\" data-start=\"1905\"\u003e\n\u003cli data-end=\"1954\" data-start=\"1905\" data-section-id=\"163hr4f\"\u003e\n\u003cstrong data-end=\"1924\" data-start=\"1907\"\u003eSalt \u0026amp; Pepper\u003c\/strong\u003e : white + a deeper \u003cstrong\u003ecool\u003c\/strong\u003e desaturated brown\u003c\/li\u003e\n\u003cli data-end=\"2006\" data-start=\"1955\" data-section-id=\"k0l9d4\"\u003e\n\u003cstrong data-end=\"1974\" data-start=\"1957\"\u003eSugar \u0026amp; Spice\u003c\/strong\u003e : white + a deeper \u003cstrong\u003ewarm\u003c\/strong\u003e desaturated brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"5491\" data-start=\"5338\"\u003e \u003c\/p\u003e","brand":"SilveringBeauty.com","offers":[{"title":"Salt \u0026 Pepper","offer_id":46014437261546,"sku":"DBL00","price":44.0,"currency_code":"CAD","in_stock":true},{"title":"Sugar \u0026 Spice","offer_id":46014437294314,"sku":"DBL11","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3791\/2810\/files\/DOUBLES-10-DOUBLES_-_Collection_V2.png?v=1778004497"}],"url":"https:\/\/silveringbeauty.com\/collections\/core-collection.oembed","provider":"SilveringBeauty.com","version":"1.0","type":"link"}